Video marketing is one of the most effective ways to showcase your services and products. With the rise of social media, video has become one of the most popular forms of content and has strong potential to help boost your revenue.

 

The key to capturing these sales is creating a well-produced video. With the wide selection of editing software available today, there’s no need to invest thousands of dollars to get started. Below, we’ve compiled a list of the best free video editing software available online. Some free options include the tools you need to create excellent wellness product or service videos that can help you attract customers.

 

 

Table of Contents

1. DaVinci Resolve
2. HitFilm
3. VideoPad
4. WeVideo
5. Windows Video Editor
6. Lightworks
7. VSDC
8. iMovie
9. OpenShot
10. CyberLink PowerDirector Essential

 

Best Free Video Editing Software

The internet is full of free video editors. Some are low quality or not worth your time, while others are reliable editors with modern, high-quality tools. The following two selections are our top overall picks. 

 

DaVinci Resolve

DaVinci Resolve is our choice for the best free video editing software. With its professional-grade tools and advanced features, it’s hard to beat. From motion graphics and color correction to visual effects and audio post-production, DaVinci Resolve offers a wide range of powerful tools for free.

 

According to the brand, professional videographers use DaVinci Resolve to edit TV shows and feature films more than any other software. However, this also means it is an advanced option and may feel overwhelming for beginner editors.

 

DaVinci Resolve offers comprehensive features for Mac, Windows, and Linux, including:

• Drag-and-drop editing
• Automatic trimming tools
• Smart video stabilization
• Advanced color correction
• 2D and 3D tools
• Advanced audio post-production tools
• Real-time collaboration for multiple users

 

DaVinci Resolve also offers a paid version, but the free video editor includes extensive professional tools at no cost and with no pressure to upgrade.

Pros

• Deep features with no limits or watermarks
• Local and remote collaboration
• Professional 8K editing
• Excellent color correction
• Advanced tools

Cons

• Takes up a lot of space
• Can be challenging for beginners

 

HitFilm 

HitFilm, formerly HitFilm Express, is a fully functioning video editor designed for beginner and intermediate editors. It is less intimidating than DaVinci Resolve and offers both free and premium versions. The free option still includes a strong set of features, including:

• Built-in tutorials
• Templates and stock music
• Sound effects and transitions
• 360-degree video effects
• Keying
• Blurring

The interface is sleek, modern, and simple enough to use. The Learn sidebar helps guide you through your first video and future projects, though there may still be a learning curve.

Once your videos are ready, you can export unlimited projects up to HD quality. However, videos may include a watermark if you use a feature that is not included in the free plan.

 

Pros

• Professional-grade software
• Drag-and-drop transitions
• Auto audio syncing
• Ready-to-use presets
• Compatible with Windows and Mac
  
  

Cons

• High system requirements
• Watermarks if you use premium effects
• Strong push to upgrade

Best for Beginners

Video and audio editing can quickly become complicated, so a simple editor is best when you’re just starting out. With these free editors, you can create professional-looking videos without feeling overwhelmed.

 

 

VideoPad

Built for Windows, VideoPad uses a simple interface with drag-and-drop editing, making it ideal for beginners. It also includes several advanced features for more experienced editors. VideoPad has a modern, sleek feel without being too complicated. It offers:

• 3D and 360-degree video editing
• 50 effects and transitions
• Video stabilization
• Music importing and mixing
• Color correction
• Exporting to full HD, 2K, and 4K

 

VideoPad also includes social media-friendly tools. You can create looping GIFs and add text, special effects, and transitions to your videos. Then, you can share your videos directly to social media platforms, YouTube, Google Drive, and Flickr. The software is simple to use, though it may be too basic for seasoned editors.

 

Pros

• Easy to use
• Premade visual effect templates
• Easy social media sharing
• Exports to multiple resolutions
• Video stabilization

Cons

• More features on Windows than on Mac
• Frequent notifications to upgrade
• Subtitles do not auto-translate very well

 

WeVideo

WeVideo is a simple online video editor designed for beginners. If you have no editing experience, WeVideo is an excellent option. The company even markets its software to elementary schools as a tool for teaching students basic video skills, making it very beginner-friendly.

 

WeVideo also offers online editing tools and cloud storage, which can help free up space on your computer or mobile device. WeVideo includes these features:

 

• Screen recorder
• 50 transitions
• Stock images
• Animation tools
• Voiceover
• Trim and merge editing
• Multiple video formats
• Social media publishing

 

While WeVideo is excellent for complete beginners, intermediate and advanced video editors may find the platform limited. The free version is also restricted, with only five minutes of published video per month. However, the next plan offers 30 minutes and more features for a low monthly cost.

 

Pros:

• Works with Mac, Windows, Chromebook, iOS, and Android
• Online platform instead of desktop software
• Cloud storage
• Very easy to use

Cons:

• Free version is limited to five minutes of video per month
• No real-time collaboration
• Watermarks on videos
• Too basic for advanced editors

Best Free Video Editing Software for Windows 10

One of the most important factors when choosing video editing software is compatibility with your operating system. These are some of the best free video editing options for Windows 10.

 

Windows Video Editor

We’ve included the Windows video editor because it comes with your Windows 10 installation. It is a simple tool that is great for beginners and basic projects. You can adjust and crop footage, then add text, music, special effects, and 3D motion.

 

It is lightweight and does not have advanced features like DaVinci Resolve, but it is free and already available on your computer, making it a handy option. Windows Video Editor includes:

• Trim and split editing
• Music and basic audio editing
• Voice recording
• Text and special effects
• Drag-and-drop functions

 

While you probably won’t edit a primetime commercial with these features, Windows Video Editor can be a good option for basic editing, slideshows, or planning your video idea.

 

Pros:

• Simple user interface
• Comes with Windows 10
• 3D effects
• Text, effects, and 3D motion options
• Easy to use

Cons:

• Bare-bones software
• Slow processing

 

Lightworks

Lightworks comes in three options: Free, Create, and Pro. The free video editor offers the same sleek editing interface and many of the same features as the premium options. However, the formats and resolutions in the free version are more limited. The upside is that free videos are not watermarked.

 

Lightworks Free offers:

• Transition, effects, and title templates
• Advanced transitions
• Auto-saving
• Stock music
• Audio mixing
• Customizable user interface
• Detailed video editing tutorials

 

One of the best features of Lightworks is its collaboration tools. You can share projects across your team and control which editors have access to editing or other features. Once you’re finished, you can share to YouTube and Vimeo from the free version.

 

Pros:

• Multicam and multitrack editing
• Motion controls
• Intuitive features
• Real-time team collaboration
• High-quality trim functions
• Speed optimization

Cons:

• Free license must be reactivated every 90 days
• Limited export resolutions

 

VSDC

VSDC comes in free and paid versions. The free version has fewer features than the paid version, but it still includes a full suite of editing tools.

 

VSDC allows you to blend multiple layers of footage into a single composition, helping you produce professional-grade videos. You can apply split-screen or picture-in-picture effects and make objects change position over time during playback.

 

The VSDC video editor includes:

• Video effects, transitions, and filters
• Chroma key tool for removing a green screen
• Zoom and 360-degree editing functions
• Color correction
• Masking tool to hide or blur video elements
• Video stabilization
• Screen recorder

 

VSDC is an excellent choice for new editors using Windows 10 who do not want to upgrade to an expensive setup. While the interface is somewhat retro and unpolished, this makes it usable on low-end computers and older PCs. It has low system requirements and works with many file formats and codecs.

 

Pros:

• Supports many video formats
• Audio and video conversion tools
• Exports to YouTube, Facebook, Instagram, Twitter, and Vimeo
• High-resolution export in HD and 4K
• No free trial limits, watermarks, or ads
• Low system requirements

Cons:

• Unpolished interface
• Upgrade required to access advanced tools

 

Best Free Video Editor for Mac

While some video editors are designed only for Windows or Linux, many are compatible across several operating systems. These selections are among the best free video editing software options for Mac users.

 

iMovie

iMovie is a video editor for iPhone and Mac. It is simple and easy to use, with drag-and-drop and tap functions. You can create polished videos with transitions, text, titles, and clips in seconds using the auto-editing feature called Magic Movie. Simply choose media from your library and let iMovie select the best footage. From there, the tool will automatically create an edit.

 

iMovie features:

• Built-in templates with storyboard functions
• Tools to organize, trim, split, and rearrange clips
• Transitions, text, and titles
• Music with auto-syncing functions
• Smart soundtracks and sound effects
• Cinematic mode for more professional videos
• Filters and green screen

 

The iMovie editor is impressive for an entry-level tool. It turns footage into attractive videos and is intuitive to use, especially on iPhone. It does not include 360-degree editing, motion tracking, or multicam editing, but users who need more advanced tools can explore professional editing software.

 

Pros:

• Simple tap and drag-and-drop editing
• Ability to edit the same project from your Mac or iPhone
• Sharing to social media, YouTube, email, or text
• Exports up to 4K resolution
• Wide selection of themes
• Strong chroma key tool for green screen removal
• Auto-editing for quick videos

Cons: 

• Limited to two tracks
• No motion tracking or multicam editing
• No 360-degree video editing

 

OpenShot

OpenShot is an open-source video editor, which means the original software code is available to the public and can be openly changed and distributed. It is free, easy to use, and works with Mac, Windows, and Linux.

 

OpenShot features:

• Drag-and-drop video and audio editing
• Trim and slice functions
• Unlimited track layers
• Video effects
• 3D animation and keyframes
• Audio waveforms
• Text and title tools

 

OpenShot is lightweight but surprisingly powerful. You can trim, slice, and cut video, then transform your footage into engaging content with effects and animation. OpenShot also requires fewer computer resources, but it can feel somewhat clunky and slow, especially on low-end computers.

 

Pros:

• Simple user interface
• Supports multiple file formats
• Exports up to 4K
• Easy to learn
• Variety of effects and transitions

Cons:

• Basic software
• Can be clunky and slow

 

CyberLink PowerDirector Essential

CyberLink PowerDirector is an editor that combines professional editing tools with user-friendly features. It is rich with new technology updates and comes in both premium versions and a free version called Essential.

 

PowerDirector Essential features:

• Mask designer to remove or hide items
• Color matching
• Distortion correction
• Shape and title designer
• Motion graphics
• Special effects
• Sound effects
• 3D animation

 

One of the highlights of PowerDirector is how quickly it renders projects. The company stays current with technology and releases regular updates, along with design packs, templates, and music updates.

 

Pros:

• Full set of features
• Easy to use
• Polished interface
• Wide selection of tools
• Regular software updates and new features
• Multicam editing
• Motion tracking

Cons:

• Overwhelming for beginners
• Can be clunky and slow on low-end computers
• Notifications to upgrade

 

Reach New Clients With Video and Sofia Health

Producing polished media is important, whether you publish social media videos or launch more advanced video marketing campaigns. Not only does it present your product in a professional light, but it also helps engage customers and encourage them to purchase.

 

However, finding the best video editing software for your experience level and business needs can be challenging. A basic free editor like VideoPad is great for beginners, while DaVinci Resolve offers deeper features and advanced professional editing tools.

 

Once your content is ready, publish it and send customers to your product page to purchase. For best results, showcase your health and wellness products on the Sofia Health provider platform. Use Sofia’s turnkey solutions, customizable website, and payment processing to reach more customers. Try Sofia free for 30 days.