These days, you can buy and sell almost anything online. You can even buy a car without ever setting foot on a dealership lot. E-commerce is big business, with over 2.5 million online retailers in the United States alone. You may have considered opening an e-commerce store to supplement your primary income, but you might be unsure about what to sell.
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Knowing which products are trending online can help you improve your chances of maximizing your profits. Product popularity and demand fluctuate all the time, so figuring out what to sell can be time-consuming.
To be a successful online seller, you generally need three things: a product in high demand, the ability to market that product, and the motivation to succeed.
Luckily, we have researched for you. Check out this list of top trending products, along with actionable steps you can take to market them.
If you’re interested in selling health and wellness-related products online, get started at SofiaHealth.com.
Top Trending Health and Wellness Products
These top trending health and wellness products may help boost traffic to your site and improve your sales.
1. Ashwagandha
Ashwagandha is an herb long used in traditional and non-traditional wellness practices. It has gained popularity in the United States for its potential role in helping manage stress and anxiety. It may also support muscle strength, muscle mass, and healthy blood sugar regulation. Sales of the herb reached $251 million in 2021.
There are many well-researched case studies about ashwagandha in scientific publications. You can market this product by summarizing or compiling these studies and creating blog posts, videos, FAQs, and other educational content about its potential benefits. Use this content to engage your social media followers in conversations about health and wellness.
2. Matcha
Matcha is a type of green tea known for its antioxidant properties. Fans of matcha enjoy it for its potential cardiovascular benefits and its reputation as a skin-supporting beverage. Matcha has also become a cooking and baking staple, thanks to cooking shows and creative bakers who use it in various desserts and confections.
If you’re selling matcha on your website, take a similar approach to ashwagandha by researching its health benefits for your blog. You can also share fun matcha recipes on your social media platforms.
3. Air Purifiers
Poor indoor air quality can irritate your eyes, nose, and throat. In some cases, it may also contribute to health concerns. For this reason, many people are interested in using air purifiers to improve the air in their homes and offices.
There are plenty of air purifiers available for spaces of all sizes. Consider offering a wide range of options to appeal to customers with different budgets.
Market this product by posting statistics about indoor air quality or writing blog posts that compare different air purifier models.
4. Mushroom Coffee
For people who want an alternative to traditional coffee, mushroom coffee may be worth exploring. This beverage is made with coffee beans and medicinal mushrooms, creating a smooth, earthy, and nutty drink. Mushrooms commonly used in mushroom coffee include chaga and turkey tail.
To market mushroom coffee, post content about how it differs from traditional coffee and highlight its potential wellness benefits. You can also use hashtags that appeal to regular coffee drinkers who are interested in healthier alternatives.
5. Anti-Snoring Devices
Snoring can contribute to a poor night’s sleep for both the person snoring and their partner. It can disrupt sleep and may sometimes be linked to health concerns such as obstructive sleep apnea. Because of this, many people who snore are interested in products that may help reduce it.
Consider selling mouthguards and other anti-snoring devices on your website.
Market these products by sharing sleep-related content on social media and appealing to customers who want better rest.
Top Trending Baby and Child Care Products
Baby care is a major industry, generating $47.02 billion in 2021. If your store caters to parents and caregivers, consider keeping these popular baby and child care products in stock.
1. Teething Toys
Teething toys are some of the best products to sell online because teething is a common concern for parents. These toys can help babies find relief from teething discomfort and may also help parents manage related fussiness.
Market teething toys by posting ads on parenting blogs or targeting social media ads to customers in zip codes with a high percentage of new families.
2. Organic Baby Products
Babies require a lot of care, and many new parents prefer to use organic products when possible. In 2022, baby skincare products generated about $5.8 billion. You can use your website to sell organic baby wipes, shampoos, lotions, and other baby skincare products.
Like teething toys, organic baby products can be marketed through targeted social media ads based on demographics and online interests.
3. Educational Toys
Parents of toddlers and preschool-aged children often look for toys that support early learning. These may include simple puzzles, STEM toys, and toys that help children build vocabulary and problem-solving skills.
To market these toys on your website, use product descriptions to explain how each toy can enrich a child’s playtime. Add relevant keywords to your product descriptions to improve search engine visibility.
Top Trending Pet Care Products
Pets are part of the family in over 90 million American homes, and pet owners need products that help them care for their animal companions. Consider selling these trending pet care products to customers who want the best for their pets.
1. Pet Health Products
Nearly half of pet owners shop for pet food and treats online, and you can reach this market with wellness products such as pet-safe oils, grooming products, and other care items. Some products are marketed for concerns such as anxiety, skin issues, and flea or tick prevention.
Market these products by hosting a cute pet contest on your social media pages and offering a coupon or free sample as a prize. Encourage customers to tag your brand when they enter.
2. Pet Supplements
Like humans, pets may experience issues such as joint discomfort, skin concerns, and other age-related conditions. Supplements designed to support these needs are among the top trending products for pet owners. Popular options include joint supplements, skin supplements, and coat-supporting formulas.
To market pet supplements, research their potential benefits, and create content that informs and educates pet owners. Share this content on social media using hashtags that help pet owners discover your brand.
Top Trending Home Products
As Americans spend more time at home, many are looking for ways to make their spaces more comfortable and inviting. The home decor market is expected to reach over $830 billion in the next five years. Cater to this market with these high-demand home products.
1. RGB Lights
RGB lights are energy-saving LED lights that offer high-quality lighting in a variety of colors. They can add fun, colorful touches throughout a home and are also available in white light for more traditional uses.
Market RGB lights by posting listicles that highlight how customers can use them. Cover different colors, room ideas, and use cases while explaining the benefits of RGB lights over traditional bulbs.
2. Fake Plants
Being around nature can be relaxing and may help boost mood. Fake plants allow customers to bring the look of the outdoors inside without the maintenance required by real plants. They are especially helpful for people who live in homes with low natural light or who have trouble keeping real plants alive.
Newer fake plants often look realistic and can enhance a room’s decor.
Find customers for your fake plants by running targeted social media ads based on interests such as interior design, home decor, and apartment styling.
3. Tea Accessories
In the home goods category, tea accessories are some of the best-selling products online. This category includes everything from tea infusers and teapots to tea bag holders and storage containers. If you’re already selling matcha or other loose-leaf teas, consider offering accessories that help customers enjoy their tea.
You can market these products on TikTok by making short, engaging videos that show how to use them or by posting daily tea facts.
Top Trending Lifestyle Products
Shoppers often buy lifestyle products as an expression of their style, values, and aspirations. This industry generated $10 billion in 2021 and continues to grow. Here are some of the most sought-after items in this category.
1. Reusable Water Bottles
As people become more aware of plastic’s harmful impact on the planet, many are turning to reusable water bottles. These bottles are available in multiple shapes, colors, and styles. Some also include accessories such as drinking straws or insulation that helps keep water cold throughout the day.
Market these products using search engine optimization. Offer different categories of water bottles and use your product descriptions to improve your online visibility.
2. Abdominal Crunch Straps
Abdominal crunch straps are nylon shoulder straps with padding and handles that add resistance to traditional crunches for a more challenging workout. They can be attached to gym equipment or secured to a wall with a hanging attachment.
You can market abdominal crunch straps by posting how-to videos and content that explains how they enhance traditional crunches. Create sponsored social media posts and target them to people based on fitness-related interests.
3. Shapewear
Shapewear is a tight-fitting undergarment designed to smooth and shape the body under clothing. It can help clothing fit more comfortably and create a more streamlined look. You can partner with multiple brands or focus on one brand and offer its full product line.
Market shapewear with pay-per-click ads that target users searching for shapewear online.
Top Trending Beauty Products
Beauty products are great for online sellers because they often offer decent profit margins and appeal to a large customer base. This market was worth more than $560 billion in 2022. Tap into this growing industry by selling these popular products.
1. Hair Oils
While shampoo, conditioner, and styling products have always been popular, many customers are now putting more focus on scalp care and hair treatments. Hair oils are commonly used to support hair growth, treat damaged hair, moisturize the scalp, and improve overall hair appearance.
Hair oils are a natural fit for influencer marketing because there are many beauty influencers on social media. Find one that fits your advertising budget and aligns with your target audience.
2. Face Ice Rollers
Used for everything from reducing eye puffiness to soothing tension, face ice rollers are back in style. These rollers are often marketed for their ability to support circulation, stimulate the lymphatic system, tighten the appearance of pores, and refresh the face before a meeting or event.
You can market face ice rollers to customers who are unfamiliar with them by posting content that explains how they work and how they may benefit users.
3. Laser Hair Removal
The laser hair removal market was worth $221.8 million in 2021 and continues to grow. Laser hair removal may help customers save time and money by reducing the need for shaving and shaving products. Popular treatment areas include the underarms, legs, and bikini line.
You can market these services by offering a discount on the first treatment to anyone who signs up for your email list.
4. Fake Eyelashes
Fake eyelashes are glamorous, pretty, and useful for creating a more polished look. Like shapewear, you can choose to carry one brand or partner with multiple brands.
Improve your chances of selling fake eyelashes by carefully organizing your landing page. Group different styles and lengths together, and use product descriptions to help shoppers find what they need.
Top Trending Comfort Items
More people are looking for ways to destress. In 2021, 75% of people said they wanted to prioritize self-care. These top-selling comfort items appeal to customers who want to relax and live more comfortably.
1. Wedge Pillows
A wedge pillow is a triangle-shaped foam pillow that elevates the upper body while sleeping. These pillows may help alleviate snoring and make it easier to sleep when congested or feeling unwell. Market wedge pillows by using pay-per-click ads or banner ads to target users searching for them online.
2. Neck Massagers
People who spend all day in front of a screen often carry tension in their shoulders and neck. A home neck massager may help ease this discomfort. Neck massagers come in multiple styles, giving you a good variety of inventory options. Use content to promote the benefits of having a home neck massager and explain how customers can choose the right model for their needs.
Where to Find Products to Sell Online
To find trending products to sell online, you need to know where to look. Start with traditional e-commerce marketplaces like Amazon and Etsy. This can help you generate business ideas and learn what products are selling well online.
Get inspired by other health and wellness sellers in Sofia; list your business on the Sofia marketplace today.
Launch Your Business
Remember, to be a successful online seller, you generally need three things: a product in high demand, the ability to market your product, and the motivation to succeed. Now that you have a list of top-selling products, it’s time to get your products online and start building your business.
If you are selling health and wellness-related products, be sure to list your products for sale on the Sofia platform.
The platform is designed to help with business operations and has a user base of shoppers looking for products.
If your business is new and you want help setting up your new business or online store, check out our article “Best Sites to Sell Online: 10 Marketplaces for Selling Goods or Running a Business”.
Give your business a head start and start selling top trending products today.
